Caliber Roofing and Exteriors — A Complete Brand and Website Design
From logo design and brand guidelines to a conversion-focused website and on-site signage, this end-to-end project gave Caliber Roofing and Exteriors a cohesive, professional presence online and in the field.
Calgary Roofing Brand Makeover
Caliber Roofing and Exteriors came to me looking for a new website and business card that better reflected the quality of their roofing work in Calgary. I proposed starting with a complete visual identity refresh so every touchpoint — from the logo to the trucks — would feel consistent and professional.
Logo Built for the Job Site
The new Caliber logo was designed to feel sturdy, readable, and instantly recognizable on everything from a business card to a rooftop sign. I developed logo variations that work in different contexts and ensured the mark remains clear at small sizes and high-visibility on vehicles and apparel.
Website Focused on Homeowners
Caliber's new website is built to serve homeowners first, making it simple to understand services and request help. The site structure guides visitors from high-level roofing and exterior information into specific service pages that answer common questions and concerns. Clear calls-to-action, prominent contact details, and straightforward copy support both trust and conversions.
Marketing in the Real World
To extend the new brand beyond the browser, I created a suite of advertising and on-site materials for Caliber. This included truck decals designed for high visibility, yard and job-site signage that reinforces the brand in neighbourhoods, and branded t-shirts for the roofing crew. Together, these pieces help Caliber show up consistently wherever their work is seen.
The Work in Action
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